Bookarma.net for Authors’ Social Media: Hero or Zero?

By Mason Duchatschek

St. Louis Social Media Author and Keynote Speaker

I recently read a blog by Rich Meyer about the new web marketing platform called Bookarma.net (pronounced book-karma) and was surprised that he seems to have missed the point about the value of this revolutionary new network. He described it as Amway for books, when it’s actually a nuclear launch for authors.

Bookarma.net is what we’ve been waiting for. Social media is how we sell books, and authors work hard to build their networks, but the truth is that no matter how many followers you have, you hit the same audience over and over again. Bookarma breaks through those barriers and gives your book prime exposure through the social networks of other authors. You reach readers you could never access on your own and gain exposure worldwide. That’s right – it’s international.

And it’s easy to use. You input your ISBN and Bookarma imports the information about your book. You write the social media messages for your book, then start a Campaign. Yes, it costs $15 per book, but seriously, how can you not afford $15 a month (or $153 per year) to market your book globally?

When you campaign your book, it gets delivered to the queues of all the other authors, and as quick as a click, they can share your book information with their networks. The posts are sent to that author’s Facebook and Twitter feeds. If it catches eye of one of their followers, the viewer clicks on the post and it takes them to the book information page on Bookarma, which links to whatever sales page the book author set up, such as Amazon or their own web site.

In my opinion, Bookarma is brilliant, and it’s name reflects the elements of true social media marketing. Give first, then receive. Share other books, and yours will be shared. Invite authors to join and spread the solution. We live in a time of giving, and if you sit back and wait for others to give first, you’ve missed the point.

I think Bookarma is going to be very, very big.  So you can think big or think small. If you want to stay stuck inside the circle of authors you already know and followers you already have, then keep doing what you’re doing.

But if you want to catapult to a new level and get your book out in the U.S. and other countries, Bookarma could be your ticket.

Rich Meyer started his blog with, “There haven’t been all that many truly revolutionary concepts in marketing for self-publishers,” then discounted Bookarma.net. Since I didn’t see any of his books on this service, I can only assume he hasn’t tried it.  Yet, that didn’t prevent him from criticizing it.

Unlike Mr. Meyer, I have used it and I do value the idea. My opinions are clearly different from his.  And, it won’t surprise me to see someone like Amazon.com buy this service at some point in the future. We shall see!

 

28. February 2014 by Mason Duchatschek
Categories: Mischa Truong-Tran | Tags: , , , , , , , , | Leave a comment

New Social Media and Video Marketing Book Released

St. Louis, MO based social media marketing and video marketing consultants Adam Kreitman, Adam Burns and Mason Duchatschek released their new book Attract, Capture & Convert on Amazon.com.

They have a FREE special offer (worth $149 on Amazon) for friends who purchase their book and email their receipt to Join-AttractCaptureConvert@InstantCustomer.com.

For additional information see http://www.AttractCaptureConvertBook.com.

Additional Resources:

St. Louis Video Production

St. Louis Social Media Consultants

 

 

 

 

 

 

09. January 2014 by Mason Duchatschek
Categories: Mischa Truong-Tran | Tags: , , , , , , , , | Leave a comment

Digital Marketing, Social Media and Email Marketing

By Mason Duchatschek

St. Louis Social Media and Digital Marketing Expert, Speaker and Consultant

I got the chance to visit with Tom Ruwich, the president of the St. Louis based email service provider known as Market Volt.  Tom is a graduate a Yale University and a thought leader in his field of email marketing.

I had the opportunity to interview Tom and discuss email marketing and social media strategies.

See http://www.MarketVolt.com. Enjoy the interview…

Here’s the link to the video:

http://youtu.be/fjuoqMy5tbY

Facebook:

http://www.facebook.com/buildatribe

Youtube.com

http://www.Youtube.com/buildatribe

Twitter.com

http://www.twitter.com/buildtribes

Blog:

http://www.buildatribe.com/blog

01. September 2013 by Mason Duchatschek
Categories: Mischa Truong-Tran | Tags: , , , , , , | Leave a comment

Digital Marketing, Website Conversions and Design

By Mason Duchatschek

St. Louis Social Media and Digital Marketing Expert, Speaker and Consultant

I got the chance to visit with Cesar Keller, the co-founder of Simple Flame, one of the top web agencies in the midwest.

He shared ideas related to website conversion strategies. See http://www.simpleflame.com. Enjoy the interview…

Here’s the link to the video:

http://www.youtube.com/watch?v=LZlqyUzlMHo&feature=share&list=UUE8-6eT-_x0dUzfexBH_BnA

Facebook:

http://www.facebook.com/buildatribe

Youtube.com

http://www.Youtube.com/buildatribe

Twitter.com

http://www.twitter.com/buildtribes

Blog:

http://www.buildatribe.com/blog

01. August 2013 by Mason Duchatschek
Categories: Mischa Truong-Tran | Tags: , , , , , , , , | Leave a comment

Digital Marketing, Social Media and Internet Branding

By Mason Duchatschek

St. Louis Social Media and Digital Marketing Expert, Speaker and Consultant

I got the chance to visit with Brandon Dempsey,  a young entrepreneur who was recently featured in Forbes magazine.

He shared ideas related to online marketing, connection and branding. He is the president of goBrandgo (see http://www.goBrandgo.com) Enjoy the interview…

Here’s the link to the video:

http://www.youtube.com/watch?v=0plMkcm__jg&feature=share&list=UUE8-6eT-_x0dUzfexBH_BnA

Facebook:

http://www.facebook.com/buildatribe

Youtube.com

http://www.Youtube.com/buildatribe

Twitter.com

http://www.twitter.com/buildtribes

Blog:

http://www.buildatribe.com/blog

06. July 2013 by Mason Duchatschek
Categories: Mischa Truong-Tran | Tags: , , , , , | Leave a comment

LinkedIn Marketing – Social Media and Digtial Marketing Tips

By Mason Duchatschek

St. Louis Social Media and Digital Marketing Expert, Speaker and Consultant

I got the chance to visit with a St. Louis are social media and digital marketing speaker and consultant named Josh Turner who specializes in LinkedIn on my “Buildatribe Live” YouTube channel.  We talked about all kinds of ideas related to selling and marketing on LinkedIn.

Josh is the creator of LinkedUniversity.com and LinkedSelling.com. Enjoy the interview…

Here’s the link to the video:

http://www.youtube.com/watch?v=mHJ7H4q1_co

Facebook:

http://www.facebook.com/buildatribe

Youtube.com

http://www.Youtube.com/buildatribe

Twitter.com

http://www.twitter.com/buildtribes

Blog:

http://www.buildatribe.com/blog

28. June 2013 by Mason Duchatschek
Categories: Mischa Truong-Tran | Tags: , , , , , , | Leave a comment

Social Media For Business: Virtual Real Estate

By Mason Duchatschek

Social Media Marketing Consultant, Video Marketing Expert and Social Media Speaker in St. Louis, MO

Advertising agencies and advertising firms in St. Louis where I live are probably going to hate me for telling you this.  Even the ad agencies that aren’t in St. Louis probably aren’t going to like me telling you this either, because it may cause you to reevaluate how much you want to spend with them to build your business.

If I buy a radio ad. It plays and goes away.  If I buy a newspaper ad, it gets crumpled up and thrown away.  There’s nothing that really lasts, unless I keep spending money to put new ads up to replace the old ones.

In the advertising world, if you’ve got a ton of money, then you can be a bully in your market.  It doesn’t necessarily work that way when it comes to space online.

One thing that most business owners who haven’t used social media for business don’t recognize is the asset they can create by occupying and dominating online space in their niche.  It’s like REALLY valuable real estate and there is only so much of the really good stuff in your niche.

A small business, who puts social media training to good use or hires a social media strategist to help them lock down the top spaces online on search engines related to their most profitable keywords may end up getting bought out by one of the biggest companies in their industry.  Here’s the kicker.  They may get a ridiculous offer, not because of the value of their company, products, sales or the skills of their management team.  It may not even be because of their brand or name recognition.

It could simply come down to one thing.  The industry leaders (or the up and coming companies who want to be the industry leaders) have been beaten to the punch and don’t have the time, money or expertise to displace the small business who knows how to dominate and has gobbled up the most profitable online space related to their products and services.

The big players can’t afford to keep losing big opportunities.  They can’t afford keep getting ignored online.  The size of their budgets don’t guarantee their success over the “little guy” especially when the “little guy” knows how to market online.  It could be easier for the big players to write a big check, buy the company and have keep all the leads for themselves.

For additional resources visit:

Sites:

http://www.Buildatribe.com

http://www.BusinessWebVideos.com

http://www.InternetMarketingTribes.com

Blog:

http://www.buildatribe.com/blog

YouTube:

http://www.youtube.com/buildatribe

http://www.youtube.com/businesswebvideos

Pinterest:

http://www.Pinterest.com/buildatribe

Facebook:

http://www.Facebook.com/buildatribe

Twitter:

http://www.Twitter.com/buildtribes

14. February 2013 by Mason Duchatschek
Categories: Mischa Truong-Tran | Tags: , , , , , , , , , , | Leave a comment

A Social Media, Email Marketing or Online Pest?

By Mason Duchatschek

Founder of Buildatribe.com – Video Marketing, Email Marketing and Internet Marketing Expert in St. Louis MO

Tom Ruwich was involved in a discussion with several business executives in St. Louis a few weeks ago. He is very knowledgeable about email marketing and runs a company called Market Volt.

He drew attention to the fact that one of the most common direct marketing mistakes business executives make is not wanting to be a pest, so they don’t send anything out.  I think there is a ton of merit to what he was saying.

His solution was an easy one. He suggested that they attempt to separate prospects from suspects by tracking who opens and responds to follow up emails and contacts.

Are you working with the willing once they have been identified and separated?   Or is your shotgun approach to direct marketing positioning you as a pest with the wrong people?

For additional resources visit:

Sites:

http://www.Buildatribe.com

http://www.BusinessWebVideos.com

http://www.InternetMarketingTribes.com

YouTube:

http://www.youtube.com/buildatribe

http://www.youtube.com/businesswebvideos

Pinterest:

http://www.Pinterest.com/buildatribe

Facebook:

http://www.Facebook.com/buildatribe

Twitter:

http://www.Twitter.com/buildtribes

03. February 2013 by Mason Duchatschek
Categories: Mischa Truong-Tran | Tags: , , , , , , , , | Leave a comment

Video Marketing and YouTube Marketing Strategies – Bait and Switch

By Mason Duchatschek

Social Media Speaker, Video Marketing and YouTube Marketing Expert – St. Louis, MO

Want an easy Internet marketing strategy that can help you position yourself and your ideas as an alternative to popular online searches for things your COMPETITORS are promoting?  Want THEIR traffic? It’s kind of like a bait and switch strategy… except that it is fair and ethical as well.

Individuals aren’t interested in your products.  They want what your product does for them.  You may offer an alternative means to solve a common problem.  However, if few people know about it, then they aren’t looking for it in large numbers online.

Here’s something you CAN do about it.  Explain that you AREN’T X, Y, or Z but that you solve similar problems in a different way that is better because of A, B, and C.  Make sure that whatever you put in your content to represent X, Y and Z are powerful keywords and keyword phrases that tons of your ideal prospects are actively searching for.

If you’re doing article marketing, Facebook marketing, YouTube marketing or other types of video marketing it is VERY important to include the right keywords. Sometimes the best keywords have more to do with your competitors than they do you or your company.

Site:

http://www.Buildatribe.com

Blog:

http://www.buildatribe.com/blog

YouTube:

http://www.youtube.com/buildatribe

Pinterest:

http://www.Pinterest.com/buildatribe

Facebook:

http://www.Facebook.com/buildatribe

Twitter:

http://www.Twitter.com/buildtribes

Other:

http://www.BusinessWebVideos.com

10. January 2013 by Mason Duchatschek
Categories: Mischa Truong-Tran | Tags: , , , , , , , , | Leave a comment

Social Media Strategies: Offline Service and Internet Sales

By Mason Duchatschek

Social Media Speaker, Social Media Strategist and Social Media Marketing Consultant – St. Louis, MO

Want to know what you and your organization can do when you aren’t on the Internet that can affect your sales revenue online? It’s really simple. Anyone can do it.

Let me give you a real life example.  I live in St. Louis and I wanted a convertible sports car.  To be more specific, I wanted a Porsche Boxster.  I visited Cars.com and did a search for all the Porsche Boxster’s available within a 500 mile radius.  I compared prices and checked CarFax reports for several months as well.

Eventually, I found exactly what I wanted. It was a grey automobile with a black leather interior and it only had about 28,000 miles. It was in Des Moines, Iowa at Stew Hansen Hyundai.  It was a dealership with upfront pricing and they had it priced very competitively.

I called up the sales rep Bryan and asked him all sorts of questions. By the time we were finished, I put down a deposit and made plans to go to Des Moines and check it out on the contingency that it was everything he described and that I would get a warranty so I wouldn’t get stuck in the middle of nowhere if it broke down on the way home.

His sales manager Danny agreed and gave me a 1 month, 1,000 mile warranty on the drive train and anything they evaluated and looked at. I went to the Internet and read reviews of their dealership. I read comments about my sales rep too.  They were all positive. The CarFax reports were solid too. I felt comfortable.

When I got home, it looked like there might be a problem that wasn’t on the drivetrain or on the list of things they inspected.

I spoke with the Danny the sales manager. He could have insisted that I drive the vehicle back to their location to examine and/or service it.  He could have told me tough luck.

And, if he did, then I wouldn’t be singing the praises of this dealership or their management team all over the Internet. In fact, it could have very easily been the opposite.

He asked me to go to a Porsche dealership here in St. Louis and have it evaluated and let him know what the bill was.  He offered to work with me to defray costs even though he “technically” didn’t have to. In the end, it turned out to be nothing, but they were ready to stand behind it and that what was what made me such a fan.

Here’s what my sales rep Bryan, the Sales Manager Danny and the rest of the dealership at Stew Hansen Hyundai understand that many others don’t. Outstanding customer service OFFLINE can be the best ONLINE sales strategy you can have.

Why?  They could have contracted and employed the most well known advertising firms, advertising agencies or advertising agents in the United States to create the most awesome ads ever and it wouldn’t have mattered to me at all. They could have employed all kinds of social media strategists, social media training companies or social media consultants and there’s nothing they could have done to prevent angry customers from damaging their reputation online.

They could however, ensure that they kept customers from getting upset in the first place.  They could choose to do the little “extras” that turn pleased customers into evangelists. And, that’s exactly what they did.

Word of mouth travels quickly. Words on keyboards do as well and because they are on the Internet and don’t get erased easily, if ever, it is critical that you think of the consequences of your words and actions with your customers.

For additional information on our related services check us out at:

Site:

http://www.Buildatribe.com

 

Blog:

http://www.buildatribe.com/blog

YouTube:

http://www.youtube.com/buildatribe

 

Pinterest:

http://www.Pinterest.com/buildatribe

 

Facebook:

http://www.Facebook.com/buildatribe

 

Twitter:

http://www.Twitter.com/buildtribes

 

Other:

http://www.BusinessWebVideos.com

 

03. January 2013 by Mason Duchatschek
Categories: Mischa Truong-Tran | Tags: , , , , , , , , , , | Leave a comment

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