David vs. Goliath – Social Media Marketing Against Brands

Check out this YouTube video discussion featuring Mason Duchatschek, co-author of the social media marketing book Attract, Capture & Convert (see http://www.AttractCaptureConvertBook.com) and Mich Hancock (http://www.100thmm.com) as they discuss a David vs. Goliath marketing strategy online.

Want to know how small or unknown companies take orders away from their brand name competitors online?  Want to make sure YOU don’t lose leads and customers to YOUR competitors online?

Where did the marketers for Gurin portable ultrasound devices mess up? What can you learn from their mistakes?

Check out this video:

David vs. Goliath – Social Media Marketing Against Brands

 

20. June 2014 by Mason Duchatschek
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Field of Dreams Video and Social Media Marketing

In this “Wish List” video segment, the discussion revolves around the failures of a “Field of Dreams” marketing plan and how you can avoid the most common mistakes. Just because you build it, there is no guarantee prospects will come.

What CAN you do to make more informed marketing decisions? What MUST you do before you ABANDON ideas that REALLY ARE GOOD ONES?

Join St. Louis, Missouri’s social media marketing and video marketing experts Mason Duchatschek, co-author of the book, “Attract, Capture And Convert” and Mich Hancock of 100th Monkey Media as they share valuable insights related to Facebook marketing, Twitter marketing, Pinterest marketing, reputation management and other ways to use social media for business.

Here’s the link to the video/podcast: https://www.youtube.com/watch?v=NfVtm-8Y2yU

For more information see:

http://www.buildatribe.com – Social Media Marketing Services

http://www.businesswebvideos.com – Video Production, YouTube Marketing and Video Marketing Services

http://www.AttractCaptureConvertBook.com

05. June 2014 by Mason Duchatschek
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Authenticity in YouTube, Video and Social Media Marketing

In this “Wish List” video segment a case is made for more AUTHENTIC content creation. Discover why it is important to resist the urge to create safe (boring and sterile) content that gets forgotten. Get more leads and capture online reputation management  opportunities using great content!

Join St. Louis, Missouri’s social media marketing and video marketing experts Mason Duchatschek, co-author of the book, “Attract, Capture And Convert” and Mich Hancock as they share valuable insights related to Facebook marketing, Twitter marketing, Pinterest marketing, reputation management and other ways to use social media for business.

For more information see http://www.buildatribe.com, http://www.businesswebvideos.com and http://www.AttractCaptureConvertBook.com

Here’s the link: https://www.youtube.com/watch?v=CMnGKcdp0Kw

24. May 2014 by Mason Duchatschek
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The Power of YouTube and Video in Social Media and Marketing

Join St. Louis, Missouri’s social media marketing and video marketing experts Mason Duchatschek (see http://www.Buildatribe.com and http://www.BusinessWebVideos.com) and Mich Hancock (see http://www.100thmm.com) as they share valuable insights related to Facebook marketing, Twitter marketing, Pinterest marketing, reputation management and other ways to use social media for business.

In this “Fan Club” Video segment, they showcase the magic of TEDx and shine the spotlight on strategies anyone can learn from and use.

Here’s the link to the video: http://youtu.be/5VEZJlc-1TI

16. May 2014 by Mason Duchatschek
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Bookarma.net for Authors’ Social Media: Hero or Zero?

By Mason Duchatschek

St. Louis Social Media Author and Keynote Speaker

I recently read a blog by Rich Meyer about the new web marketing platform called Bookarma.net (pronounced book-karma) and was surprised that he seems to have missed the point about the value of this revolutionary new network. He described it as Amway for books, when it’s actually a nuclear launch for authors.

Bookarma.net is what we’ve been waiting for. Social media is how we sell books, and authors work hard to build their networks, but the truth is that no matter how many followers you have, you hit the same audience over and over again. Bookarma breaks through those barriers and gives your book prime exposure through the social networks of other authors. You reach readers you could never access on your own and gain exposure worldwide. That’s right – it’s international.

And it’s easy to use. You input your ISBN and Bookarma imports the information about your book. You write the social media messages for your book, then start a Campaign. Yes, it costs $15 per book, but seriously, how can you not afford $15 a month (or $153 per year) to market your book globally?

When you campaign your book, it gets delivered to the queues of all the other authors, and as quick as a click, they can share your book information with their networks. The posts are sent to that author’s Facebook and Twitter feeds. If it catches eye of one of their followers, the viewer clicks on the post and it takes them to the book information page on Bookarma, which links to whatever sales page the book author set up, such as Amazon or their own web site.

In my opinion, Bookarma is brilliant, and it’s name reflects the elements of true social media marketing. Give first, then receive. Share other books, and yours will be shared. Invite authors to join and spread the solution. We live in a time of giving, and if you sit back and wait for others to give first, you’ve missed the point.

I think Bookarma is going to be very, very big.  So you can think big or think small. If you want to stay stuck inside the circle of authors you already know and followers you already have, then keep doing what you’re doing.

But if you want to catapult to a new level and get your book out in the U.S. and other countries, Bookarma could be your ticket.

Rich Meyer started his blog with, “There haven’t been all that many truly revolutionary concepts in marketing for self-publishers,” then discounted Bookarma.net. Since I didn’t see any of his books on this service, I can only assume he hasn’t tried it.  Yet, that didn’t prevent him from criticizing it.

Unlike Mr. Meyer, I have used it and I do value the idea. My opinions are clearly different from his.  And, it won’t surprise me to see someone like Amazon.com buy this service at some point in the future. We shall see!

 

28. February 2014 by Mason Duchatschek
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New Social Media and Video Marketing Book Released

St. Louis, MO based social media marketing and video marketing consultants Adam Kreitman, Adam Burns and Mason Duchatschek released their new book Attract, Capture & Convert on Amazon.com.

They have a FREE special offer (worth $149 on Amazon) for friends who purchase their book and email their receipt to Join-AttractCaptureConvert@InstantCustomer.com.

For additional information see http://www.AttractCaptureConvertBook.com.

Additional Resources:

St. Louis Video Production

St. Louis Social Media Consultants

 

 

 

 

 

 

09. January 2014 by Mason Duchatschek
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Digital Marketing, Social Media and Email Marketing

By Mason Duchatschek

St. Louis Social Media and Digital Marketing Expert, Speaker and Consultant

I got the chance to visit with Tom Ruwich, the president of the St. Louis based email service provider known as Market Volt.  Tom is a graduate a Yale University and a thought leader in his field of email marketing.

I had the opportunity to interview Tom and discuss email marketing and social media strategies.

See http://www.MarketVolt.com. Enjoy the interview…

Here’s the link to the video:

http://youtu.be/fjuoqMy5tbY

Facebook:

http://www.facebook.com/buildatribe

Youtube.com

http://www.Youtube.com/buildatribe

Twitter.com

http://www.twitter.com/buildtribes

Blog:

http://www.buildatribe.com/blog

01. September 2013 by Mason Duchatschek
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Digital Marketing, Website Conversions and Design

By Mason Duchatschek

St. Louis Social Media and Digital Marketing Expert, Speaker and Consultant

I got the chance to visit with Cesar Keller, the co-founder of Simple Flame, one of the top web agencies in the midwest.

He shared ideas related to website conversion strategies. See http://www.simpleflame.com. Enjoy the interview…

Here’s the link to the video:

http://www.youtube.com/watch?v=LZlqyUzlMHo&feature=share&list=UUE8-6eT-_x0dUzfexBH_BnA

Facebook:

http://www.facebook.com/buildatribe

Youtube.com

http://www.Youtube.com/buildatribe

Twitter.com

http://www.twitter.com/buildtribes

Blog:

http://www.buildatribe.com/blog

01. August 2013 by Mason Duchatschek
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Digital Marketing, Social Media and Internet Branding

By Mason Duchatschek

St. Louis Social Media and Digital Marketing Expert, Speaker and Consultant

I got the chance to visit with Brandon Dempsey,  a young entrepreneur who was recently featured in Forbes magazine.

He shared ideas related to online marketing, connection and branding. He is the president of goBrandgo (see http://www.goBrandgo.com) Enjoy the interview…

Here’s the link to the video:

http://www.youtube.com/watch?v=0plMkcm__jg&feature=share&list=UUE8-6eT-_x0dUzfexBH_BnA

Facebook:

http://www.facebook.com/buildatribe

Youtube.com

http://www.Youtube.com/buildatribe

Twitter.com

http://www.twitter.com/buildtribes

Blog:

http://www.buildatribe.com/blog

06. July 2013 by Mason Duchatschek
Categories: Mischa Truong-Tran | Tags: , , , , , | Leave a comment

LinkedIn Marketing – Social Media and Digtial Marketing Tips

By Mason Duchatschek

St. Louis Social Media and Digital Marketing Expert, Speaker and Consultant

I got the chance to visit with a St. Louis are social media and digital marketing speaker and consultant named Josh Turner who specializes in LinkedIn on my “Buildatribe Live” YouTube channel.  We talked about all kinds of ideas related to selling and marketing on LinkedIn.

Josh is the creator of LinkedUniversity.com and LinkedSelling.com. Enjoy the interview…

Here’s the link to the video:

http://www.youtube.com/watch?v=mHJ7H4q1_co

Facebook:

http://www.facebook.com/buildatribe

Youtube.com

http://www.Youtube.com/buildatribe

Twitter.com

http://www.twitter.com/buildtribes

Blog:

http://www.buildatribe.com/blog

28. June 2013 by Mason Duchatschek
Categories: Mischa Truong-Tran | Tags: , , , , , , | Leave a comment

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