Viral Marketing Secrets & Social Media Marketing Strategies from Reality TV

Viral Marketing & Social Media Lessons from a Reality TV Star

Me and "Coach" from the TV Show Survivor

How would you feel about meeting one of your favorite reality show TV stars? With all the choices out there it’s hard to find at least one reality show that hasn’t caught your attention. Over the years, it’s likely that you’ve been able to enjoy watching a series like the Celebrity Apprentice, The Ultimate Fighter, Real Housewives, or MTV’s classic, The Real World.

I admit to being a fan of the popular show Survivor. I’ve loved it since the first season and find it so interesting to watch the dynamics of social interaction, that I can hardly stand it. It’s my vice.

Within a few weeks of the conclusion of Season 18 of Survivor Tocatins, I was having some dinner with a friend of mine in Springfield, Missouri. Our table was outside, on the sidewalk, and we were at a little bar and grill downtown called Trolley’s. Coincidentally, it was owned by another reality TV star, Aaron Buerge from the show “ The Bachelor” .

I asked my friend, (who also happened to be a Survivor fan) if he thought the guy coming toward us (walking down the sidewalk), looked like they guy from Survivor they called “Coach”. And, he said yes. It made sense, because, “Coach’s” real job was as a soccer coach at Southwest Baptist University, which was only about 30 miles away.

“Coach” and his friend stood there for a moment looking for a table, so we stood up, introduced ourselves, and offered to share our table. We also offered to buy the drinks, if “Coach” was willing to share Survivor stories. He agreed, and we hung out for about an hour. We talked about the other players of Survivor, the living conditions, his real life, the editing, and all kinds of other things. He was really cool, incredibly interesting, and genuinely a very nice person.

I had never spoken to “Coach” before that evening, yet I REALLY felt like I knew him and had for a long time. Even though I was a complete stranger to him, he seemed like one of my best friends. If not, why else would I have offered to share a table and buy drinks?

Here’s the point: When you see people on TV or web video, it is easy to get a feel for them and develop a level of comfort with who they are and what they’re about. It happens very easily and quickly. There’s no doubt that you have feelings for or about plenty of people you’ve never met, whether it’s politicians, athletes, actors, or musicians.

When it comes to building your professional credibility and getting followers, friends and fans both online and off, it’s hard to beat the power of using internet video. If you haven’t started using web video for more than just YouTube marketing, then let me encourage you to embrace the idea.  Consider using online video marketing as part of your website marketing strategy, email marketing campaigns, mobile marketing campaigns, Internet branding and social media marketing tools as well.

Give as many people as possible the opportunity to know you and find out what you’re about. Viral marketing becomes possible. Your ideas become accessible 24 hours a day all over the world to anyone with a computer or mobile device with Internet access.

When you make good videos and do so often, prospects will want to become your customers. When people feel like they already know you, like you, and respect your expertise, then growing your business can become much easier and happen much faster.

Check out the video on YouTube: http://www.youtube.com/user/buildatribe#p/a/u/1/cveFp_jzmPw

Mason Duchatschek’s video at http://www.buildatribe.com reveals his #1 SECRET to attracting and converting more customers online. He is the co-author of the book Sales Utopia and an expert using social media strategies & Internet video marketing.

12. April 2011 by Mason Duchatschek
Categories: Mason Duchatschek | Tags: , , , , , , , , , , , , , | 1 comment

One Comment

  1. I’ve been absent for some time, but now I remember why I used to love this site. Thank you, I will try and check back more often. How frequently you update your web site?

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