More Credibility = More Pay: Social Media & Online Marketing

By Mason Duchatschek

When you want financial advice, who would you rather turn to? If given the choice, would you prefer a leading national authority like Dave Ramsey or your local financial planner? If you had personal problems would you rather talk to Oprah or your local counselor? Are your sure? How do you know?

Brett Curry is a marketing consultant from Missouri and he was leading a discussion in St. Louis with a group of people who were trying to improve their sales revenues.  He told them that based on his personal experience, much of the advice he received from his local financial planner was not that much different than the advice  “leading national authorities” like Dave Ramsey have to offer.

If the suggestions that Oprah or Dave Ramsey provide are just like what you can get from local service providers, then why is there such a difference in the prices the “famous” ones can charge for their time?

The biggest difference is perceived authority and the demand it creates.  Oprah and Dave Ramsey have built up tremendous credibility and they get more opportunities, higher revenues and fewer obstacles than those who don’t.

Here’s the big question. What is the difference between you and your competitors?  If you haven’t positioned yourself as THE expert, online AND offline, then let me urge  you to fix it. Don’t delay.

Quality content is great for internet branding and is the foundation of a reliable website marketing strategy that can help you build your credibility and authority as an expert.

More specifically, if you haven’t started writing articles that demonstrate your knowledge and help people solve problems you know how to fix, then now is the time to start.  Article marketing is a great online website promotion strategy.

Video marketing is even more powerful in my opinion.  If you haven’t utilized video email marketing or YouTube marketing to reach your current tribe of followers as well as your potential friends and fans who are craving your content, then don’t delay.  Social media marketing and social media tools make it easier than ever before.

Oprah and Dave Ramsey didn’t achieve their expert status by sitting around waiting for people to recognize them.  They made conscious decisions to market, brand themselves and position themselves as authority figures. You can too.

Check out the YouTube video here: http://www.youtube.com/watch?v=d3g2E-AUdcI

Mason Duchatschek’s home page video at http://www.buildatribe.com reveals his #1 SECRET to attracting and converting more customers online. He is the co-author of the book Sales Utopia and an expert using social media strategies & Internet video marketing.

About 

Mason Duchatschek's newest book at http://www.AttractCaptureConvertBook.com reveals his #1 SECRET to attracting and converting more customers online using social media strategies & Internet video marketing.

About Mason Duchatschek

Mason Duchatschek's newest book at http://www.AttractCaptureConvertBook.com reveals his #1 SECRET to attracting and converting more customers online using social media strategies & Internet video marketing.

03. May 2011 by Mason Duchatschek
Categories: Mason Duchatschek | Tags: , , , , , , , , , , , , , , | Leave a comment

Leave a Reply

Required fields are marked *