Social Media & Internet Marketing: What’s the Objective?

By Mason Duchatschek
Social Media and Internet Marketing Consultant – St. Louis, MO

What is the primary objective of your website? What are you trying accomplish through internet marketing?  What are your social media goals?

I’m talking with business owners and marketing managers every day about things like social media marketing, online marketing, video marketing, email marketing and even text message marketing.  It’s enjoyable and exciting.  I get all kinds of questions related to YouTube marketing, Facebook marketing and Twitter marketing  as well.

What continues to concern me is the number of people who can’t answer some basic and very important questions.  When I ask them questions about something as straight forward as the purpose of their website,  I get answers like “I just need to be on the web” or “I need to have a place that tells people about my company” on a regular basis.

I realize that people want their website to look good.  However, if you are getting bogged down in debates about how pretty your site looks and what color font looks best, then that’s fine as long as you’ve figured out what the primary purpose of your site is first and are already accomplishing it.

I want to know if your site, social media and online marketing efforts attract, capture and convert leads into orders. Do they generate revenue?  Do they handle orders and facilitate the shipping of your products in ways that save time and money? Until you have THOSE objectives identified and your online systems have been built to accomplish those objectives, I encourage you to exercise restraint in your online marketing efforts. As my parents used to say, your cart might be in front of your horse.

Check out the video: Social Media and Internet Marketing: What’s the Objective?

 

Mason Duchatschek’s home page video at http://www.buildatribe.com reveals his #1 SECRET to attracting and converting more customers online. He is the co-author of the book Sales Utopia and an expert using social media strategies & Internet video marketing.

About 

Mason Duchatschek's newest book at http://www.AttractCaptureConvertBook.com reveals his #1 SECRET to attracting and converting more customers online using social media strategies & Internet video marketing.

About Mason Duchatschek

Mason Duchatschek's newest book at http://www.AttractCaptureConvertBook.com reveals his #1 SECRET to attracting and converting more customers online using social media strategies & Internet video marketing.

12. October 2011 by Mason Duchatschek
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