Social Media & Email Marketing Content: Selling Free

By Mason Duchatschek

St. Louis Social Media Marketing Consultant

Want additional business opportunities from your social media marketing, email marketing and other internet marketing investments?  If so, here is something to consider.

In Seth Godin’s book, Free Prize Inside he discussed the significance of providing value to potential customers at no charge.  There are plenty of reasons to offer individuals your ideas and other things at no charge. It reduces prospects’ perceived levels of risk. It also produces word of mouth referrals, useful feedback, positive feelings and orders.

The other day, I was talking to a friend of mine, Russ Henneberry, who is a content marketing expert in St. Louis, Missouri and an active esocial media marketing, online marketing and email marketing thought leader who I respect very much.  Russ says, “You have to sell free.”  It’s not enough to just give valuable things away.  People pay with their time and they are asking themselves if your offer is worth it.

If you don’t convey the benefits of your free offer, then they won’t know it’s worth it and many won’t bother to take you up on it.  If it sounds too good to be true without an explanation of why it makes sense, then many won’t bother to take you up on it.

Special offers have been around forever.  People expect you will follow up with them if they provide their name and email in exchange for something you offer them at no charge. If the benefits aren’t good enough or explained well, then they aren’t likely to give you their contact information.

So, if you want to attract and capture more leads online, then be sure to communicate the benefits of your offer, even if it is something you are giving away for free.

Mason Duchatschek’s home page video at http://www.buildatribe.com reveals his #1 SECRET to attracting and converting more customers online. He is the co-author of the book Sales Utopia and an expert using social media strategies & Internet video marketing.

About 

Mason Duchatschek's newest book at http://www.AttractCaptureConvertBook.com reveals his #1 SECRET to attracting and converting more customers online using social media strategies & Internet video marketing.

About Mason Duchatschek

Mason Duchatschek's newest book at http://www.AttractCaptureConvertBook.com reveals his #1 SECRET to attracting and converting more customers online using social media strategies & Internet video marketing.

15. November 2011 by Mason Duchatschek
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