Social Media Marketing and Email Marketing: List Building

By Mason Duchatschek
Founder of Buildatribe.com – Social Media Marketing Consultants

I was recently told by a company owner that he had 1500 people who were subscribed to his email list.  His objective was to expand his subscriber list to 15,000 people in a couple of months with a minimal budget.

Sounds great doesn’t it?  If only it was that easy!

One of the primary objectives of social media marketing, video marketing, Twitter marketing, Facebook marketing and mobile marketing is to convert followers into email subscribers and then convert them into customers.  However,  just like individuals court their potential spouses before they get engaged or married, I think business owners should do the same with their online relationships before asking for a commitment.  Recognize that when prospects give up their name and email address, it is a commitment.

It’s much easier to get  individuals to follow your ideas on Twitter, subscribe to your YouTube channel and like your page on Facebook page by comparison.  Why? Because it’s fast and people don’t have to give you an email address.

I’m not suggesting that you can’t grow an email list without using online marketing and social media tools, but it is more difficult than it needs to be.  Invest your time in online activities that maximize your likelihood of success.  Strategically, if you want to build your email marketing list, then let me encourage you to start building followers on major social media accounts first.  Once you have offered your valuable perspectives, demonstrated your expertise and earned the trust of your followers over a reasonable period of time, then it is OK to invite them to your email list.

If you’re good at what you do and you serve the needs others, then they will join your email list when they are ready.  If you push your luck before you should, then you are likely to ruin relationships unnecessarily.

Here’s the video: http://www.youtube.com/watch?v=55OKdH2r3_Y

About 

Mason Duchatschek's newest book at http://www.AttractCaptureConvertBook.com reveals his #1 SECRET to attracting and converting more customers online using social media strategies & Internet video marketing.

About Mason Duchatschek

Mason Duchatschek's newest book at http://www.AttractCaptureConvertBook.com reveals his #1 SECRET to attracting and converting more customers online using social media strategies & Internet video marketing.

03. January 2012 by Mason Duchatschek
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