When Your Social Media Strategy and Internet Marketing Fails

By Mischa Truong-Tran
Social Media Expert at Buildatribe.com of St. Louis, MO – Social Media Consultants

When should you throw in the towel on your efforts related to social media marketing, video marketing, email marketing and mobile marketing?   Should you keep throwing away and wasting resources on social media campaigns and social media strategies that aren’t paying off?  As long as you learn from your mistakes and keep making forward progress, I encourage you to keep driving on. Here’s why and how.

Top social media experts, social media consultants and others who have executed their own social media strategies will admit, if they are honest, that they have discovered some of their most valuable ideas by suffering through mistakes. You don’t have to be a social media strategist to observe your results and figure out what caused them.

Want to know where to invest your Internet marketing time and resources?  Ask yourself these important questions.

First, are you getting enough site traffic?  If the answer is no, then don’t prematurely judge your online marketing messages or special offers as inept.

Second, if you are attracting enough site traffic, then you might want to ask yourself if it is the right type of traffic.  If your traffic is not comprised of people who want to buy from you or refer you to others who do, then the answer may be a simple one.  Top social media experts and social media consultants will suggest that you can fix this problem by adjusting your content. Make it more interesting and helpful to people who fix in your target market.

Third, if you’re getting plenty of the right kind of site visitors with your social media campaigns and social media strategies, but  aren’t capturing their contact information or getting them to buy from you, then here’s a thought.  Change your offer.  And, keep changing it until it works.

Finally, if you are capturing their contact information and your follow up process isn’t bringing you the viral marketing results you hoped for (or even steady, predictable results), then let me encourage you to experiment with a variety of different follow up strategies.  Implement and compare one campaign that is longer against one that is shorter.  Compare one campaign that has longer intervals of time between contacts against one with shorter intervals.  Compare different offers too.  If you track and measure your results, then the feedback should give you the answers you need the most.

As my dad used to say, “Quitters never win and winners never quit.”  When it comes to online marketing and offline marketing, his advice still applies.

Here’s the YouTube Video: http://www.youtube.com/user/buildatribe?blend=1&ob=0#p/u/6/qZk5hQsrZFo

About 

Mason Duchatschek's newest book at http://www.AttractCaptureConvertBook.com reveals his #1 SECRET to attracting and converting more customers online using social media strategies & Internet video marketing.

About Mason Duchatschek

Mason Duchatschek's newest book at http://www.AttractCaptureConvertBook.com reveals his #1 SECRET to attracting and converting more customers online using social media strategies & Internet video marketing.

27. January 2012 by Mason Duchatschek
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