Linchpin of Social Media Campaigns and Social Media Strategy

By Mischa Truong-Tran
Buildatribe.com – Social Media Consultants
St. Louis, MO

I was visiting with people from a company who had expert marketers generating lots of traffic toward a special offer on their Internet site.   They effectively utilized many forms of social media marketing, video marketing, email marketing, SEO, and mobile marketing.

The site attracted their ideal prospects.  And, all the site visitors had to do to get their special offer was to enter their name and email address.

Unfortunately, hardly anyone took action.  The offer was a bomb and the marketers were extremely frustrated.

Here’s what the company’s marketers learned about their social media strategies and the advice they got from top social media experts and social media consultants.  It didn’t matter if they thought their offer was a good one.  Their opinions about an offer were irrelevant.  Why? Because the marketplace told them otherwise.

They also learned the value of having a sizable number of social media followers and solid, targeted, Internet traffic.  Why?  Because, when lots of people reject or ignore an offer who are ideally suited to become clients, then the value of that significant and instant feedback can save months of work and thousands of dollars.

Not all was lost.  Viral marketing was still a possibility. It’s not like their special offer to capture leads was a tattoo.  They did have the ability to  change it quickly and easily. Obviously, changes were going to be necessary if they planned on achieving better results from future social media campaigns and their social media strategy.

Here’s the linchpin.  If a special offer created to generate leads or orders isn’t working like it is supposed to, then change it quickly and move on.  Don’t become overly attached to the idea of being right or wrong about what you suspect your ideal prospects are or aren’t interested in. If you ask enough of your ideal prospects and clients about their preferences, then they will tell you.

Here’s a link to the video: http://www.youtube.com/watch?v=Hwo3BvXnj54

About 

Mason Duchatschek's newest book at http://www.AttractCaptureConvertBook.com reveals his #1 SECRET to attracting and converting more customers online using social media strategies & Internet video marketing.

About Mason Duchatschek

Mason Duchatschek's newest book at http://www.AttractCaptureConvertBook.com reveals his #1 SECRET to attracting and converting more customers online using social media strategies & Internet video marketing.

03. February 2012 by Mason Duchatschek
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