Social Media Strategy: How Commercials Can Ruin it For You

By Mischa Truong-Tran

Social Media Expert / Social Media Strategist

Buildatribe.com – Social Media Training of St. Louis, MO

While performing some social media marketing consulting work a short time ago, I was assembling some social media campaigns and social media strategies for an organization who came really close to making a costly miscalculation. The good news was that it was a simple mistake to avoid and I want help you avoid it too.

Before I reveal it, please consider the answers to a few basic questions. How do you feel about commercials you see on television? How come?

I don’t like to watch television commercials at all. I don’t appreciate it when products get shoved in my face and it interferes with what I am trying to do.  My disgust for commercials is so strong that I watch very little live television.  I would much rather record the programs I want  to watch with my digital recorder.  I love being able to  forward through the commercials.

What does all this have to do with social media marketing, email marketing, Facebook marketing, Twitter marketing or other forms of online marketing? Everything.

The organization I was working with was wanting to do some YouTube marketing and video marketing.  They knew their ideal clients usually went online to do a bunch of research before they would be willing to make the big investment required for their services.  They created video scripts that answered questions their potential clients frequently asked them.

After creating the videos and submitting them for our client’s review, it happened.  Someone said, “Hey, let’s put our music and jingle at the end of it, the owner loves hearing that.”  I scratched my head, because I knew where the conversation was going.  “Let’s put our slogan at the end too,” they said.

I had just one little inquiry.  What does the owner love more, hearing the jingle or getting more clients?  The organization  almost ruined a valuable, credible and potential viral marketing social media strategy and tool.  They nearly destroyed a web video campaign by transforming it into a crummy commercial.

When using social media for business, it is necessary to keep what matters most in proper perspective.  Top social media consultants and social media experts will encourage you to become the “go-to” resource and get recognized as your industry expert. Become the thought leader that everyone else talks about and looks to for guidance.

Don’t make the mistake of ruining otherwise valuable social media marketing content by turning it into some lame commercial that will only repel the people you want to attract.

 

Here’s the video: http://www.youtube.com/watch?v=mId55BCIU2c

About 

Mason Duchatschek's newest book at http://www.AttractCaptureConvertBook.com reveals his #1 SECRET to attracting and converting more customers online using social media strategies & Internet video marketing.

About Mason Duchatschek

Mason Duchatschek's newest book at http://www.AttractCaptureConvertBook.com reveals his #1 SECRET to attracting and converting more customers online using social media strategies & Internet video marketing.

21. February 2012 by Mason Duchatschek
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