How to Use Facebook to Engage Clients on Social Media

By Mischa Truong-Tran

Social Media Training and Internet Marketing Expert – St. Louis, MO

As part of social media training, individuals frequently inquire about how to use Facebook to engage with their prospective clients.  There are a number of ideas worth considering.  Here are a few of them.

So now you have a fan page on Facebook?  What do you do next? How do you interact and attract other interested individuals? How do you keep those people enticed to the point that they want to purchase from you? Leading social media experts and social media consultants have written a lot about social media campaigns and social media strategies.  They will tell you that one of their most frequently asked questions relates to engagement with followers.  Unfortunately, when I think of the word engage, I think of weddings and romance. I don’t really think of business, clients, customers, and sales. So, what is this other type of “engagement” and how do you create it on Facebook?

If you examine social media statistics, you are likely to discover that significant amounts of interaction are tied to posts of photos and quotes. Posting a quote or posting a photo may get you discovered, but it is even more valuable when you can get visitors to do one more thing. For example, you can say something like “Click LIKE if you like this quote – it’s one of my favorites:” just before your quote. You have just “engaged” your customer and you didn’t even have to buy a ring!

Another way to engage your fans is to demonstrate that know them. Know what they want to see and what they enjoy. Then, use what you know to connect with them…by asking them to participate.

For example, if you choose to post a photo, then be sure to leave “fill in the blank” type statements and ask visitors to fill in the blank with a caption. Further, if your customers are dog lovers, post a photo of a dog in an interesting pose. Create a fill in the blank type statement, so they can use their creativity to create a caption. Again, you have just engaged your fan!

Engaging with fans in these two ways, just means you are creating an interaction. Social media strategists all agree that within these interactions, you want to encourage your fans and followers to take additional steps. The call to action can mean the difference between someone who visits your page one time and someone who will return frequently to find out what you are up to. The people who choose to return, will be your future customers, so engagement is definitely worthwhile.  With this kind of engagement, there is no ceremony or fancy reception but you still have the long-term commitment of a loyal fan!

About 

Mason Duchatschek's newest book at http://www.AttractCaptureConvertBook.com reveals his #1 SECRET to attracting and converting more customers online using social media strategies & Internet video marketing.

About Mason Duchatschek

Mason Duchatschek's newest book at http://www.AttractCaptureConvertBook.com reveals his #1 SECRET to attracting and converting more customers online using social media strategies & Internet video marketing.

23. March 2012 by Mason Duchatschek
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