Viral Marketing – Double Edges of Social Media Marketing

By Mason Duchatschek

Founder of Buildatribe.com – St. Louis Social Media Consultants

Often I enjoy discussing the power of social media trainingFacebook marketingTwitter marketingYouTube marketing and sharing various ideas about how these extremely powerful social media tools can give businesses an advantage when they are trying to grow. Business owners often dream of the viral marketing power of web videos.

Here is something I would like you to think about and consider. If you or the members of your sales or customer service team make mistakes and you don’t fix them right away, then the viral marketing power of the internet can be used against you.  Your dreams of viral marketing opportunities can become a nightmare.  Just ask United Airlines.

When you get a chance, go to YouTube and type in “United Breaks Guitars” and take a look at what happens next.  It’s really amusing (unless you work for United Airlines). United Airlines now recognizes the power of viral marketing through social media tools like YouTube and so do more than 12 million people who watched that video.

Do what is right. Take care of your customers. Fix mistakes.

Here’s the link to the video on YouTube: http://youtu.be/ZD5EdijkWnM

About 

Mason Duchatschek's newest book at http://www.AttractCaptureConvertBook.com reveals his #1 SECRET to attracting and converting more customers online using social media strategies & Internet video marketing.

About Mason Duchatschek

Mason Duchatschek's newest book at http://www.AttractCaptureConvertBook.com reveals his #1 SECRET to attracting and converting more customers online using social media strategies & Internet video marketing.

04. June 2012 by Mason Duchatschek
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