The Online Basics of Video Marketing, Social Media and More

By Mason Duchatschek

Founder of Buildatribe.com – St. Louis, MO

I grew up along with ESPN when I was a youth.  I’ve always enjoyed watching athletes compete.  Now that I have a little sports fan of my own,  I can understand why my mom and dad weren’t such big fans.

When I was shooting baskets on the driveway with my father as a kid, he often urged me to work on the fundamentals like chest passes, free throws and layups.  Instead of listening, I often chose to practice dribbling around my back, through my legs and launch 3 point shots whenever I could.

I watched all the flashy highlights on ESPN and wanted to see if I could do them too.  My dad knew I needed the fundamentals first.

When it comes to video marketing and other means of social media marketing, the top social media training experts, social media consultants and professional speakers should be encouraging you to direct your efforts toward the basics and fundamentals first, before you concern yourself with the fancy strategies involving YouTube marketing, email marketing, Facebook marketing or exploring strategies on how to market on Pinterest.

What are the basic building blocks and fundamentals of internet marketing?   Keyword research is the answer. Until you recognize and understand the traffic, competition, relevance and commercial intent associated with words and phrases you plan to make the cornerstone of your online marketing efforts, you aren’t ready for the fancy things.

About 

Mason Duchatschek's newest book at http://www.AttractCaptureConvertBook.com reveals his #1 SECRET to attracting and converting more customers online using social media strategies & Internet video marketing.

About Mason Duchatschek

Mason Duchatschek's newest book at http://www.AttractCaptureConvertBook.com reveals his #1 SECRET to attracting and converting more customers online using social media strategies & Internet video marketing.

28. August 2012 by Mason Duchatschek
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