What Are Advertising Agencies, Firms and Agents Hiding?
By Mason Duchatschek
President of Buildatribe.com – St. Louis, MO
What are advertising agencies, advertising firms and advertising agents in St. Louis and everywhere else trying to hide from you?
It’s no big surprise that YouTube marketing and video marketing are rapidly expanding in popularity. Are you curious to know about a common mistake that companies are making all the time when it comes to using web video as part of their Facebook marketing, Twitter marketing, email marketing and other social media marketing for business efforts?
It’s a downright shame that you have to hear it from a social media consultant, speaker or Internet marketing training company instead of a typical advertising agency, but the truth is that advertising agents have a vested interest in a status quo that isn’t working very well anymore.
Look around and you will notice that there are plenty of valuable services on the Internet that you can use at no charge if you are willing to put up with a bunch of ads being shoved in your face. Many of those same services will allow you to skip ads or avoid them totally if you agree to pay a fee.
Why do you think people are willing to pay money NOT to see ads? The answer is they don’t like them and don’t want them. There is a lesson for those willing to receive it. Why would you invest advertising dollars to interact with potential clients in a manner that they are willing to PAY MONEY to AVOID?
If given the choice, I urge you to listen more to your ideal customers and pay closer attention to their actions than you may have in the past. You do have other options advertising firms may not want you to know about.
Most advertising firms have good intentions. Unfortunately, they continue to profess loyalty to familiar practices that are becoming outdated. Many of them just don’t know any better.
If they did know better, then they would have told you what I’m going to tell you right now. Quit making commercials. Start solving problems and offering solutions for your ideal customers and use web video and video marketing as a way to explain how.
About Mason Duchatschek
Mason Duchatschek's video at http://www.buildatribe.com reveals his #1 SECRET to attracting and converting more customers online. He is the co-author of the book Sales Utopia and an expert using social media strategies & Internet video marketing.
18. October 2012 by Mason Duchatschek
Categories: Mischa Truong-Tran | Tags: advertising agencies, advertising agency, advertising agents, advertising firms, email marketing, Facebook marketing, social media consultant, social media for business, social media marketing, speaker, St. Louis, Twitter marketing, video marketing, youtube marketing | Leave a comment