Contrarian Views of Advertising Agencies & Advertising Firms

By Mason Duchatschek

Social Media Marketing and Video Marketing Strategist – St. Louis, MO

Advertising agents, advertising agencies and advertising firms try to promise everybody that they will get exposure for their business.  They often suggest that advertising is worth the money even if it doesn’t bring in new clients.

There may be some truth to their claims, but not for the reasons they would like you to think.

What you are getting is that is of value is feedback.  Why? Because it can tell you that your current strategy or approach isn’t working and you better change quickly.

If you’re making efforts to advertise on TV or advertise on radio, it means you’re attempting to take people’s attention away from something else THEY want and get them to pay attention to something else that YOU want. It’s an interruption and just because so many other salespeople and marketers interrupt them with ads, it doesn’t mean you should too.

If your product or service solves common problems, then it might be a better idea to consider changing your approach.  It might be more effective to apply some social media training and make a YouTube video that demonstrates how. Video marketing when combined with viral marketing capabilities of online services like Facebook and Twitter create new avenues for people to find out about you and your services without interrupting them.

If your marketing content still isn’t generating more sales revenue regardless of the channels and forms it is delivered in, then perhaps you should be grateful that you realized your efforts weren’t working sooner rather than later.  Take it as feedback and change it quickly.  When looking for ways to grow your business, I encourage you to regard flexibility and feedback as two of your greatest assets.

If you’re looking for additional resources related to social media marketing, video marketing, video production and other forms of Internet marketing, feel free to check out the following links:

YouTube Channels:

Business Web Videos – http://www.youtube.com/businesswebvideos

Buildatribe – http://www.youtube.com/buildatribe

Twitter:

http://www.twitter.com/buildtribes

Facebook:

http://www.facebook.com/buildatribe

Websites:

http://www.buildatribe.com

http://www.internetmarketingtribes.com

http://www.businesswebvideos.com

Blog:

http://www.marketingandsocialmediastrategies.com

About 

Mason Duchatschek's newest book at http://www.AttractCaptureConvertBook.com reveals his #1 SECRET to attracting and converting more customers online using social media strategies & Internet video marketing.

About Mason Duchatschek

Mason Duchatschek's newest book at http://www.AttractCaptureConvertBook.com reveals his #1 SECRET to attracting and converting more customers online using social media strategies & Internet video marketing.

08. November 2012 by Mason Duchatschek
Categories: Mischa Truong-Tran | Tags: , , , , , , , , , , , , | Leave a comment

Leave a Reply

Required fields are marked *