Social Media Strategy: The Producer of Content
By Mason Duchatschek
Social Media Strategist and YouTube Marketing Expert – St. Louis, MO
Have you ever thought about why television programs get cancelled even when you think they are great The answer is straight forward. There weren’t enough other people who liked it too. The content wasn’t powerful enough to build conversations, buzz or any significant audience.
I ask you to imagine producing your company’s marketing content as if you were a television producer. If you’re a fan of YouTube marketing and video marketing, then it is even more important for you to imagine this. Television producers don’t keep creating new episodes of programs that aren’t generating a big audience and neither should you. If you aren’t growing a fan following and individuals aren’t sharing your ideas with others, then you can use that feedback to change your approach.
Television producers make all sorts of programs and when they do create a hit, people can’t stop talking about it. The audience creates an even bigger audience.
When you distribute content about how you help people and do it in a way that connects with your ideal audience, then they will want to share it too, with a lot more individuals. Facebook marketing, Twitter marketing and YouTube marketing makes viral marketing possible, but only when the content is worthy. I urge you to pay attention to the feedback you get, not as a fan who wants the content, but as a producer who wants an excited and growing audience.
If you’re looking for additional resources related to social media marketing, social media strategy, video marketing, video production and other forms of Internet marketing, feel free to check out the following links:
YouTube Channels:
Business Web Videos - http://www.youtube.com/businesswebvideos
Buildatribe - http://www.youtube.com/buildatribe
Twitter:
http://www.twitter.com/buildtribes
Facebook:
http://www.facebook.com/buildatribe
Websites:
http://www.internetmarketingtribes.com
http://www.businesswebvideos.com
Blog:
http://www.marketingandsocialmediastrategies.com
