A Social Media, Email Marketing or Online Pest?
By Mason Duchatschek
Founder of Buildatribe.com – Video Marketing, Email Marketing and Internet Marketing Expert in St. Louis MO
Tom Ruwich was involved in a discussion with several business executives in St. Louis a few weeks ago. He is very knowledgeable about email marketing and runs a company called Market Volt.
He drew attention to the fact that one of the most common direct marketing mistakes business executives make is not wanting to be a pest, so they don’t send anything out. I think there is a ton of merit to what he was saying.
His solution was an easy one. He suggested that they attempt to separate prospects from suspects by tracking who opens and responds to follow up emails and contacts.
Are you working with the willing once they have been identified and separated? Or is your shotgun approach to direct marketing positioning you as a pest with the wrong people?
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