Social Media For Business: Virtual Real Estate

By Mason Duchatschek

Social Media Marketing Consultant, Video Marketing Expert and Social Media Speaker in St. Louis, MO

Advertising agencies and advertising firms in St. Louis where I live are probably going to hate me for telling you this.  Even the ad agencies that aren’t in St. Louis probably aren’t going to like me telling you this either, because it may cause you to reevaluate how much you want to spend with them to build your business.

If I buy a radio ad. It plays and goes away.  If I buy a newspaper ad, it gets crumpled up and thrown away.  There’s nothing that really lasts, unless I keep spending money to put new ads up to replace the old ones.

In the advertising world, if you’ve got a ton of money, then you can be a bully in your market.  It doesn’t necessarily work that way when it comes to space online.

One thing that most business owners who haven’t used social media for business don’t recognize is the asset they can create by occupying and dominating online space in their niche.  It’s like REALLY valuable real estate and there is only so much of the really good stuff in your niche.

A small business, who puts social media training to good use or hires a social media strategist to help them lock down the top spaces online on search engines related to their most profitable keywords may end up getting bought out by one of the biggest companies in their industry.  Here’s the kicker.  They may get a ridiculous offer, not because of the value of their company, products, sales or the skills of their management team.  It may not even be because of their brand or name recognition.

It could simply come down to one thing.  The industry leaders (or the up and coming companies who want to be the industry leaders) have been beaten to the punch and don’t have the time, money or expertise to displace the small business who knows how to dominate and has gobbled up the most profitable online space related to their products and services.

The big players can’t afford to keep losing big opportunities.  They can’t afford keep getting ignored online.  The size of their budgets don’t guarantee their success over the “little guy” especially when the “little guy” knows how to market online.  It could be easier for the big players to write a big check, buy the company and have keep all the leads for themselves.

For additional resources visit:

Sites:

http://www.Buildatribe.com

http://www.BusinessWebVideos.com

http://www.InternetMarketingTribes.com

Blog:

http://www.buildatribe.com/blog

YouTube:

http://www.youtube.com/buildatribe

http://www.youtube.com/businesswebvideos

Pinterest:

http://www.Pinterest.com/buildatribe

Facebook:

http://www.Facebook.com/buildatribe

Twitter:

http://www.Twitter.com/buildtribes

About 

Mason Duchatschek's newest book at http://www.AttractCaptureConvertBook.com reveals his #1 SECRET to attracting and converting more customers online using social media strategies & Internet video marketing.

About Mason Duchatschek

Mason Duchatschek's newest book at http://www.AttractCaptureConvertBook.com reveals his #1 SECRET to attracting and converting more customers online using social media strategies & Internet video marketing.

14. February 2013 by Mason Duchatschek
Categories: Mischa Truong-Tran | Tags: , , , , , , , , , , | Leave a comment

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