Bookarma.net for Authors’ Social Media: Hero or Zero?

By Mason Duchatschek

St. Louis Social Media Author and Keynote Speaker

I recently read a blog by Rich Meyer about the new web marketing platform called Bookarma.net (pronounced book-karma) and was surprised that he seems to have missed the point about the value of this revolutionary new network. He described it as Amway for books, when it’s actually a nuclear launch for authors.

Bookarma.net is what we’ve been waiting for. Social media is how we sell books, and authors work hard to build their networks, but the truth is that no matter how many followers you have, you hit the same audience over and over again. Bookarma breaks through those barriers and gives your book prime exposure through the social networks of other authors. You reach readers you could never access on your own and gain exposure worldwide. That’s right – it’s international.

And it’s easy to use. You input your ISBN and Bookarma imports the information about your book. You write the social media messages for your book, then start a Campaign. Yes, it costs $15 per book, but seriously, how can you not afford $15 a month (or $153 per year) to market your book globally?

When you campaign your book, it gets delivered to the queues of all the other authors, and as quick as a click, they can share your book information with their networks. The posts are sent to that author’s Facebook and Twitter feeds. If it catches eye of one of their followers, the viewer clicks on the post and it takes them to the book information page on Bookarma, which links to whatever sales page the book author set up, such as Amazon or their own web site.

In my opinion, Bookarma is brilliant, and it’s name reflects the elements of true social media marketing. Give first, then receive. Share other books, and yours will be shared. Invite authors to join and spread the solution. We live in a time of giving, and if you sit back and wait for others to give first, you’ve missed the point.

I think Bookarma is going to be very, very big.  So you can think big or think small. If you want to stay stuck inside the circle of authors you already know and followers you already have, then keep doing what you’re doing.

But if you want to catapult to a new level and get your book out in the U.S. and other countries, Bookarma could be your ticket.

Rich Meyer started his blog with, “There haven’t been all that many truly revolutionary concepts in marketing for self-publishers,” then discounted Bookarma.net. Since I didn’t see any of his books on this service, I can only assume he hasn’t tried it.  Yet, that didn’t prevent him from criticizing it.

Unlike Mr. Meyer, I have used it and I do value the idea. My opinions are clearly different from his.  And, it won’t surprise me to see someone like Amazon.com buy this service at some point in the future. We shall see!

 

About 

Mason Duchatschek's newest book at http://www.AttractCaptureConvertBook.com reveals his #1 SECRET to attracting and converting more customers online using social media strategies & Internet video marketing.

About Mason Duchatschek

Mason Duchatschek's newest book at http://www.AttractCaptureConvertBook.com reveals his #1 SECRET to attracting and converting more customers online using social media strategies & Internet video marketing.

28. February 2014 by Mason Duchatschek
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