Social Media For Business: Virtual Real Estate

By Mason Duchatschek

Social Media Marketing Consultant, Video Marketing Expert and Social Media Speaker in St. Louis, MO

Advertising agencies and advertising firms in St. Louis where I live are probably going to hate me for telling you this.  Even the ad agencies that aren’t in St. Louis probably aren’t going to like me telling you this either, because it may cause you to reevaluate how much you want to spend with them to build your business.

If I buy a radio ad. It plays and goes away.  If I buy a newspaper ad, it gets crumpled up and thrown away.  There’s nothing that really lasts, unless I keep spending money to put new ads up to replace the old ones.

In the advertising world, if you’ve got a ton of money, then you can be a bully in your market.  It doesn’t necessarily work that way when it comes to space online.

One thing that most business owners who haven’t used social media for business don’t recognize is the asset they can create by occupying and dominating online space in their niche.  It’s like REALLY valuable real estate and there is only so much of the really good stuff in your niche.

A small business, who puts social media training to good use or hires a social media strategist to help them lock down the top spaces online on search engines related to their most profitable keywords may end up getting bought out by one of the biggest companies in their industry.  Here’s the kicker.  They may get a ridiculous offer, not because of the value of their company, products, sales or the skills of their management team.  It may not even be because of their brand or name recognition.

It could simply come down to one thing.  The industry leaders (or the up and coming companies who want to be the industry leaders) have been beaten to the punch and don’t have the time, money or expertise to displace the small business who knows how to dominate and has gobbled up the most profitable online space related to their products and services.

The big players can’t afford to keep losing big opportunities.  They can’t afford keep getting ignored online.  The size of their budgets don’t guarantee their success over the “little guy” especially when the “little guy” knows how to market online.  It could be easier for the big players to write a big check, buy the company and have keep all the leads for themselves.

For additional resources visit:

Sites:

http://www.Buildatribe.com

http://www.BusinessWebVideos.com

http://www.InternetMarketingTribes.com

Blog:

http://www.buildatribe.com/blog

YouTube:

http://www.youtube.com/buildatribe

http://www.youtube.com/businesswebvideos

Pinterest:

http://www.Pinterest.com/buildatribe

Facebook:

http://www.Facebook.com/buildatribe

Twitter:

http://www.Twitter.com/buildtribes

14. February 2013 by Mason Duchatschek
Categories: Mischa Truong-Tran | Tags: , , , , , , , , , , | Leave a comment

A Social Media, Email Marketing or Online Pest?

By Mason Duchatschek

Founder of Buildatribe.com – Video Marketing, Email Marketing and Internet Marketing Expert in St. Louis MO

Tom Ruwich was involved in a discussion with several business executives in St. Louis a few weeks ago. He is very knowledgeable about email marketing and runs a company called Market Volt.

He drew attention to the fact that one of the most common direct marketing mistakes business executives make is not wanting to be a pest, so they don’t send anything out.  I think there is a ton of merit to what he was saying.

His solution was an easy one. He suggested that they attempt to separate prospects from suspects by tracking who opens and responds to follow up emails and contacts.

Are you working with the willing once they have been identified and separated?   Or is your shotgun approach to direct marketing positioning you as a pest with the wrong people?

For additional resources visit:

Sites:

http://www.Buildatribe.com

http://www.BusinessWebVideos.com

http://www.InternetMarketingTribes.com

YouTube:

http://www.youtube.com/buildatribe

http://www.youtube.com/businesswebvideos

Pinterest:

http://www.Pinterest.com/buildatribe

Facebook:

http://www.Facebook.com/buildatribe

Twitter:

http://www.Twitter.com/buildtribes

03. February 2013 by Mason Duchatschek
Categories: Mischa Truong-Tran | Tags: , , , , , , , , | Leave a comment

Video Marketing and YouTube Marketing Strategies – Bait and Switch

By Mason Duchatschek

Social Media Speaker, Video Marketing and YouTube Marketing Expert – St. Louis, MO

Want an easy Internet marketing strategy that can help you position yourself and your ideas as an alternative to popular online searches for things your COMPETITORS are promoting?  Want THEIR traffic? It’s kind of like a bait and switch strategy… except that it is fair and ethical as well.

Individuals aren’t interested in your products.  They want what your product does for them.  You may offer an alternative means to solve a common problem.  However, if few people know about it, then they aren’t looking for it in large numbers online.

Here’s something you CAN do about it.  Explain that you AREN’T X, Y, or Z but that you solve similar problems in a different way that is better because of A, B, and C.  Make sure that whatever you put in your content to represent X, Y and Z are powerful keywords and keyword phrases that tons of your ideal prospects are actively searching for.

If you’re doing article marketing, Facebook marketing, YouTube marketing or other types of video marketing it is VERY important to include the right keywords. Sometimes the best keywords have more to do with your competitors than they do you or your company.

Site:

http://www.Buildatribe.com

Blog:

http://www.buildatribe.com/blog

YouTube:

http://www.youtube.com/buildatribe

Pinterest:

http://www.Pinterest.com/buildatribe

Facebook:

http://www.Facebook.com/buildatribe

Twitter:

http://www.Twitter.com/buildtribes

Other:

http://www.BusinessWebVideos.com

10. January 2013 by Mason Duchatschek
Categories: Mischa Truong-Tran | Tags: , , , , , , , , | Leave a comment

Social Media Strategies: Offline Service and Internet Sales

By Mason Duchatschek

Social Media Speaker, Social Media Strategist and Social Media Marketing Consultant – St. Louis, MO

Want to know what you and your organization can do when you aren’t on the Internet that can affect your sales revenue online? It’s really simple. Anyone can do it.

Let me give you a real life example.  I live in St. Louis and I wanted a convertible sports car.  To be more specific, I wanted a Porsche Boxster.  I visited Cars.com and did a search for all the Porsche Boxster’s available within a 500 mile radius.  I compared prices and checked CarFax reports for several months as well.

Eventually, I found exactly what I wanted. It was a grey automobile with a black leather interior and it only had about 28,000 miles. It was in Des Moines, Iowa at Stew Hansen Hyundai.  It was a dealership with upfront pricing and they had it priced very competitively.

I called up the sales rep Bryan and asked him all sorts of questions. By the time we were finished, I put down a deposit and made plans to go to Des Moines and check it out on the contingency that it was everything he described and that I would get a warranty so I wouldn’t get stuck in the middle of nowhere if it broke down on the way home.

His sales manager Danny agreed and gave me a 1 month, 1,000 mile warranty on the drive train and anything they evaluated and looked at. I went to the Internet and read reviews of their dealership. I read comments about my sales rep too.  They were all positive. The CarFax reports were solid too. I felt comfortable.

When I got home, it looked like there might be a problem that wasn’t on the drivetrain or on the list of things they inspected.

I spoke with the Danny the sales manager. He could have insisted that I drive the vehicle back to their location to examine and/or service it.  He could have told me tough luck.

And, if he did, then I wouldn’t be singing the praises of this dealership or their management team all over the Internet. In fact, it could have very easily been the opposite.

He asked me to go to a Porsche dealership here in St. Louis and have it evaluated and let him know what the bill was.  He offered to work with me to defray costs even though he “technically” didn’t have to. In the end, it turned out to be nothing, but they were ready to stand behind it and that what was what made me such a fan.

Here’s what my sales rep Bryan, the Sales Manager Danny and the rest of the dealership at Stew Hansen Hyundai understand that many others don’t. Outstanding customer service OFFLINE can be the best ONLINE sales strategy you can have.

Why?  They could have contracted and employed the most well known advertising firms, advertising agencies or advertising agents in the United States to create the most awesome ads ever and it wouldn’t have mattered to me at all. They could have employed all kinds of social media strategists, social media training companies or social media consultants and there’s nothing they could have done to prevent angry customers from damaging their reputation online.

They could however, ensure that they kept customers from getting upset in the first place.  They could choose to do the little “extras” that turn pleased customers into evangelists. And, that’s exactly what they did.

Word of mouth travels quickly. Words on keyboards do as well and because they are on the Internet and don’t get erased easily, if ever, it is critical that you think of the consequences of your words and actions with your customers.

For additional information on our related services check us out at:

Site:

http://www.Buildatribe.com

 

Blog:

http://www.buildatribe.com/blog

YouTube:

http://www.youtube.com/buildatribe

 

Pinterest:

http://www.Pinterest.com/buildatribe

 

Facebook:

http://www.Facebook.com/buildatribe

 

Twitter:

http://www.Twitter.com/buildtribes

 

Other:

http://www.BusinessWebVideos.com

 

03. January 2013 by Mason Duchatschek
Categories: Mischa Truong-Tran | Tags: , , , , , , , , , , | Leave a comment

Social Media Marketing, Video Marketing and Article Marketing

By Mason Duchatschek

President of Buildatribe.com

YouTube Marketing, Video Marketing and Social Media Marketing Consultants – St. Louis, MO

Want to know an incredibly simple and fast technique to get your ideas discovered by a greater number of your ideal customers and get them interested in what you have to say?  If you have done a good job on your keyword research, then make sure you ACTUALLY INCLUDE those keywords in the online content you create and distribute.  People mess this up all the time.  If you’re doing article marketing, Facebook marketing, Twitter marketing, YouTube marketing or video marketing then it is crucial that you don’t forget to include your keywords!

Want to know about a simple little technique that can help you get about five of your favorite keywords in one sentence AND grab the attention of your ideal prospects?  Just ask them if they are looking for X, Y and Z and trying to avoid A and B.

Then it’s possible for you to achieve two goals with just one sentence. Initially, you enhance the probability of being discovered by prospects who are entering the same important keywords in their searches on the Internet.  And, more importantly, you’ve achieved a way to engage your ideal prospects in very little time when they find your question relevant.

For additional resources, articles and helpful videos check out:

http://www.buildatribe.com
http://www.facebook.com/buildatribe
http://www.youtube.com/buildatribe
http://www.YouTube.com/businesswebvideos
http://www.businesswebvideos.com
http://www.marketingandsocialmediastrategies.com

17. December 2012 by Mason Duchatschek
Categories: Mischa Truong-Tran | Tags: , , , , , , , , , , | Leave a comment

Social Media Strategy: The Producer of Content

By Mason Duchatschek

Social Media Strategist and YouTube Marketing Expert – St. Louis, MO

Have you ever thought about why television programs get cancelled even when you think they are great  The answer is straight forward.  There weren’t enough other people who liked it too.  The content wasn’t powerful enough to build conversations, buzz or any significant audience.

I ask you to imagine producing your company’s marketing content as if you were a television producer.  If you’re a fan of YouTube marketing and video marketing, then it is even more important for you to imagine this.  Television producers don’t keep creating new episodes of programs that aren’t generating a big audience and neither should you.  If you aren’t growing a fan following and individuals aren’t sharing your ideas with others, then you can use that feedback to change your approach.

Television producers make all sorts of programs and when they do create a hit, people can’t stop talking about it.  The audience creates an even bigger audience.

When you distribute content about how you help people and do it in a way that connects with your ideal audience, then they will want to share it too, with a lot more individuals.  Facebook marketing, Twitter marketing and YouTube marketing makes viral marketing possible, but only when the content is worthy. I urge you to pay attention to the feedback you get, not as a fan who wants the content, but as a producer who wants an excited and growing audience.

If you’re looking for additional resources related to social media marketing, social media strategy, video marketing, video production and other forms of Internet marketing, feel free to check out the following links:

YouTube Channels:

Business Web Videos – http://www.youtube.com/businesswebvideos

Buildatribe – http://www.youtube.com/buildatribe

Twitter:

http://www.twitter.com/buildtribes

Facebook:

http://www.facebook.com/buildatribe

Websites:

http://www.buildatribe.com

http://www.internetmarketingtribes.com

http://www.businesswebvideos.com

Blog:

http://www.marketingandsocialmediastrategies.com

 

17. November 2012 by Mason Duchatschek
Categories: Mischa Truong-Tran | Tags: , , , , , , , , , , , , , | Leave a comment

Contrarian Views of Advertising Agencies & Advertising Firms

By Mason Duchatschek

Social Media Marketing and Video Marketing Strategist – St. Louis, MO

Advertising agents, advertising agencies and advertising firms try to promise everybody that they will get exposure for their business.  They often suggest that advertising is worth the money even if it doesn’t bring in new clients.

There may be some truth to their claims, but not for the reasons they would like you to think.

What you are getting is that is of value is feedback.  Why? Because it can tell you that your current strategy or approach isn’t working and you better change quickly.

If you’re making efforts to advertise on TV or advertise on radio, it means you’re attempting to take people’s attention away from something else THEY want and get them to pay attention to something else that YOU want. It’s an interruption and just because so many other salespeople and marketers interrupt them with ads, it doesn’t mean you should too.

If your product or service solves common problems, then it might be a better idea to consider changing your approach.  It might be more effective to apply some social media training and make a YouTube video that demonstrates how. Video marketing when combined with viral marketing capabilities of online services like Facebook and Twitter create new avenues for people to find out about you and your services without interrupting them.

If your marketing content still isn’t generating more sales revenue regardless of the channels and forms it is delivered in, then perhaps you should be grateful that you realized your efforts weren’t working sooner rather than later.  Take it as feedback and change it quickly.  When looking for ways to grow your business, I encourage you to regard flexibility and feedback as two of your greatest assets.

If you’re looking for additional resources related to social media marketing, video marketing, video production and other forms of Internet marketing, feel free to check out the following links:

YouTube Channels:

Business Web Videos – http://www.youtube.com/businesswebvideos

Buildatribe – http://www.youtube.com/buildatribe

Twitter:

http://www.twitter.com/buildtribes

Facebook:

http://www.facebook.com/buildatribe

Websites:

http://www.buildatribe.com

http://www.internetmarketingtribes.com

http://www.businesswebvideos.com

Blog:

http://www.marketingandsocialmediastrategies.com

08. November 2012 by Mason Duchatschek
Categories: Mischa Truong-Tran | Tags: , , , , , , , , , , , , | Leave a comment

Advertising Agencies & Advertising Firms Vs. Video Marketing

By Mason Duchatschek – St. Louis, MO

Internet Marketing and Social Media Training Expert

If you’re someone who owns, runs or manages a local business that sells and promotes your goods and services in a local market area, then you might not think it would be worth your time and effort to capitalize using tactics like web video marketingFacebook marketing, Twitter marketing or marketing on Pinterest to get the attention of online marketing prospects who don’t live anywhere near your business and can’t buy from you even if they wanted to.

Can I be blunt? Can I tell you that you’re wrong? Would you like to know why? Think about this.

I did some social media training for a client who was a Doctor in St. Louis. His receptionist picked up a phone call from someone who lived in the country of Ecuador.  Evidently, the individual in Ecuador was a parent who had a child attending St. Louis University.  Evidently, the child needed a specialized type of treatment program. The parent learned about the treatment program and my client’s specialty because of various YouTube marketing videos that were available for viewing worldwide.

Another individual entrepreneur I’ve done some work with got a home repair deal because a local St. Louis woman asked her brother in another state to help her find a St. Louis contractor she could trust.  My client told me about this and explained how her brother saw his YouTube videos in the search engines and suggested that his sister contact him.

Advertising agencies and people from advertising firms in St. Louis and other places around the country like to tell business owners and marketing managers to target their market because it costs so much to advertise.  It is too expensive to be wasteful. However, online social media sites like YouTube do a really good job of bring people to videos they are likely to be interested in.  Other social media sites do too.  People who want to use social media for business are finding it easier than ever before.

Social media consultants, social media strategists and people offering social media training think differently.  For example, when it comes to YouTube marketing and video marketing, it doesn’t cost any more for someone in your area to see your web videos than it does for someone halfway around the world.

Why think about your business on such a limited scale? It is unnecessary and it can be expensive in terms of lost opportunity. Don’t make that mistake!

01. November 2012 by Mason Duchatschek
Categories: Mischa Truong-Tran | Tags: , , , , , , , , , , , , , , , , | Leave a comment

Skeptics: Social Media For Business & Social Media Training

By Mason Duchatschek

Buildatribe.com of St. Louis, MO

Do you usually trust the so called expert advice and ideas related to using social media for business?  Do you challenge assertions of all the so called social media consultants, social media training programs and social media speakers that tout their expertise?

It’s a wise decision to maintain some skepticism. I live in the St. Louis area and my home state of Missouri is known for being the “Show-me State” for some good reasons.  Men, women and children all want to see proof.

A small dose of skepticism is OK.  However, when it relates to using Facebook marketing, using business web video marketing, and learning how to market on Pinterest then too much skepticism can put you at a disadvantage that you might not ever recover from. Or if you do, it will take a lot more time than necessary to earn a profitable online presence or cost a lot more than necessary.

If you are like many established business owners and leaders, then you will want guarantees that your online marketing efforts will pay off. I totally understand.

Here’s something I WILL guarantee, if you don’t learn to leverage YouTube marketing and other means of Internet marketing to get your business discovered online, then you can’t make money if people don’t know you exist.  It’s like losing by forfeit. You can’t win if you don’t play!

23. October 2012 by Mason Duchatschek
Categories: Mischa Truong-Tran | Tags: , , , , , , , , , | Leave a comment

What Are Advertising Agencies, Firms and Agents Hiding?

By Mason Duchatschek

President of Buildatribe.com – St. Louis, MO

What are advertising agencies, advertising firms and advertising agents in St. Louis and everywhere else trying to hide from you?

It’s no big surprise that YouTube marketing and video marketing are rapidly expanding in popularity.  Are you curious to know about a common mistake that companies are making all the time when it comes to using web video as part of their Facebook marketing, Twitter marketing, email marketing and other social media marketing for business efforts?

It’s a downright shame that you have to hear it from a social media consultant, speaker or Internet marketing training company instead of a typical advertising agency, but the truth is that advertising agents have a vested interest in a status quo that isn’t working very well anymore.

Look around and you will notice that there are plenty of valuable services on the Internet that you can use at no charge if you are willing to put up with a bunch of ads being shoved in your face.  Many of those same services will allow you to skip ads or avoid them totally if you agree to pay a fee.

Why do you think people are willing to pay money NOT to see ads? The answer is they don’t like them and don’t want them.  There is a lesson for those willing to receive it.  Why would you invest advertising dollars to interact with potential clients in a manner that they are willing to PAY MONEY to AVOID?

If given the choice, I urge you to listen more to your ideal customers and pay closer attention to their actions than you may have in the past. You do have other options advertising firms may not want you to know about.

Most advertising firms have good intentions. Unfortunately, they continue to profess loyalty to familiar practices that are becoming outdated.  Many of them just don’t know any better.

If they did know better, then they would have told you what I’m going to tell you right now. Quit making commercials.  Start solving problems  and offering solutions for your ideal customers and use web video and video marketing as a way to explain how.

18. October 2012 by Mason Duchatschek
Categories: Mischa Truong-Tran | Tags: , , , , , , , , , , , , , | Leave a comment

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